Learn how to use the brand 
with confidence

Explore tutorials and training decks designed to help teams understand the system, apply the brand correctly, and get up to speed quickly.

Core brand and product brand

Core brand and product brand training covers Parent Brand Guidelines, Product Brand Guidelines and PDx Product Brand Guidelines to help teams apply GE HealthCare’s identity consistently.

  • Parent Brand Guidelines

    Parent Brand Guidelines training covers GE HealthCare’s brand strategy, visual identity and verbal identity to help teams apply GE HealthCare’s brand consistently.

  • Product Brand Guidelines

    Product Brand Guidelines training covers the principles and standards for creating and managing GE HealthCare product brands consistently.

  • PDx Product Brand Guidelines

    PDx Product Brand Guidelines training covers the standards for Pharmaceutical Diagnostics branding to help teams apply PDx product brands consistently.

Visual and media guidelines

Visual and media guidelines training covers Photography Guidelines, Video Guidelines and Motion Graphics Guidelines to help teams create cohesive brand experiences.

  • Photography Guidelines

    Photography Guidelines training covers image style, principles and best practices to help teams create authentic, on-brand photography.

  • Video Guidelines

    Video Guidelines training covers creative direction, production standards and storytelling best practices to help teams create consistent branded video content.

  • Motion Graphics Guidelines

    Motion Graphics Guidelines training covers animation principles, transitions and graphic treatments to help teams create consistent motion experiences.

Digital and platform guidelines

Digital and platform guidelines training covers Website Guidelines and Marketo Guidelines to help teams create consistent GE HealthCare’s brand experiences across digital channels.

  • Website Guidelines

    Website Guidelines training covers digital design principles and website standards to help teams create consistent online experiences.

  • Marketo Guidelines

    Marketo Guidelines training covers email and marketing automation standards to help teams create consistent branded marketing communications.

Marketing, campaigns and experiences

Marketing, campaigns and experiences training covers Trade Show and Events Guidelines, Observances Guidelines, Packaging Guidelines and Site Branding Guidelines to help teams create consistent brand experiences across customer touchpoints.

  • Trade Show and Events Guidelines

    Trade Show and Events Guidelines training covers event branding standards and best practices to help teams create consistent in-person experiences.

  • Observances Guidelines

    Observances Guidelines training covers planning principles and brand standards to help teams create thoughtful, consistent observance campaigns.

  • Packaging Guidelines

    Packaging Guidelines training covers packaging standards and design principles to help teams apply GE HealthCare’s brand consistently across packaging materials.

  • Site Branding Guidelines

    Site Branding Guidelines training covers environmental branding standards to help teams create consistent branded spaces and facilities.

Partnerships and co‑branding

Partnerships and co-branding training covers Co-Branding Guidelines and Channel Partner Guidelines to help teams represent HealthCare brand’s consistently alongside partner organizations.

  • Co‑Branding Guidelines

    Co-Branding Guidelines training covers partnership branding standards to help teams represent GE HealthCare’s brand consistently alongside other organizations.

  • Channel Partner Guidelines

    Channel Partner Guidelines training covers partner branding standards to help teams represent GE HealthCare’s brand consistently through partner channels.

Templates and stationery

Templates and stationery training covers Stationery Guidelines to help teams create consistent, on-brand business communications.

  • Stationery Guidelines

    Stationery Guidelines training covers business communication standards to help teams create consistent, on-brand stationery and correspondence.